Our Approach

A restaurant is defined by its superior product, the level of service and the overall experience. Box 8 Brand Studio operates with the same formula. With a passion for food and drink and a strong understanding of the complexities of operating a successful restaurant, B8 continues to be at the forefront of brand identity for the hospitality industry, with over 25 restaurant marques in operation to date.

Likened to the process of opening a top notch food establishment, B8 does its due diligence to create a brand that is enduring, while allowing for growth and originality. Working with chefs and restaurateurs, B8’s creative process is thoughtful, while cutting edge and cohesive.

Research:
Grasping the proposed concept, awareness of the competition, menu profile, atmosphere and design elements, as well as a client’s personal tastes, are all essential components to starting the initial brand identity process.

Concepting:
Using the research information compiled, B8 designs 2-3 brand designs as a starting point. This step will lay down an initial foundation from which to fine-tune and hone in on the ideal brand concept.

Execution:
Using the chosen brand design, B8 reinforces the brand within various collateral pieces such as; signage, menus, website, marketing materials, etc. The consistency of the brand throughout these elements is crucial to establishing strong brand identity and a position within the market.

Delivery:
To properly introduce a business, consumer awareness must be at play prior to the doors opening. B8 will ensure that your business functions effectively by clearly identifying your brand and its offerings to your customers from the web site that entices them to the sign that greets them, as well as the menu they order from to the comment card they receive at the end of their meal.

Brand Sustainability:
In keeping with a restaurant’s growing business, added locations, and even a periodic refresh of the brand, site photography or printed materials, B8 enjoys the on-going relationships that come with supporting a brand. Working as the creative director for the brand, B8 is there to design and coordinate the day-to-day needs of a thriving business, as well as ensure that the brick and mortar remain sharp and current.

The Condensed Version
With a passion for food and drink and a strong understanding of the complexities of operating a successful restaurant, Box 8 Brand Studio continues to be at the forefront of brand identity for the hospitality industry, with over 25 restaurant marques in operation to date. Working with chefs and restaurateurs, B8’s creative process is methodical one.

B8 begins with researching the proposed concept, its competition, menu, décor ideas, as well as a client’s personal tastes in order to begin the initial brand identity process. Using the research information compiled, B8 designs 2-3 brand designs as a starting point. This step will lay down an initial foundation from which to fine-tune the ideal brand concept.

B8 reinforces the brand within various collateral pieces such as; signage, menus, website, marketing materials, etc. The execution and consistency of the brand throughout these elements is crucial to establishing strong brand identity and a position within the market. To properly introduce a business B8 will ensure that your business functions effectively by clearly identifying your brand and its offerings to your customers with prompt delivery of the web site that entices them, to the sign that greets them, as well as the menu they order from to the comment card they receive at the end of their meal.

B8 enjoys the on-going relationships that come with supporting a brand. Working as the creative director for the brand, B8 is there to design and coordinate the day-to-day needs of a thriving business, as well as ensure that the brick and mortar remain sharp and current.