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Mecha


Rebrand

Collateral

Web Design

At Mecha Noodle Bar slurping is not only unavoidable—it’s encouraged. Home to what their team describes as “Asian soul food,” Mecha offers their own take on Asia’s most comforting plates. From Vietnamese Pho to Japanese Ramen, the menu is a melting pot of some of the best Southeast Asian cuisine.

When Mecha came to Box 8, they had one location, a well-established brand, and big dreams of expansion. But in order to grow, they felt as though they needed a stronger, trendier brand that would easily translate across numerous locations. Honoring the fact that the Mecha menu is a blend of several different asian influences, we were careful not to draw our inspiration from one particular source. Instead, we created an identity entirely their own.

Since working with us, Mecha has found great success in opening two additional Connecticut locations and is in the process of opening several more.

 
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Featured Photographer - Noah Fecks