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Tavern on State


Brand Identity

Collateral

One of four restaurants operating under the DORO Restaurant Group, Zohara is an innovative Mediterranean kitchen that draws its culinary influence from North Africa, the Middle East, Eastern Europe, Turkey, and Greece.

Tasked with creating a full visual identity for Zohara, we began by drawing our own inspiration from the namesake itself. Translating to “of light or splendor,” Zohara, we believed, would be most effectively communicated through the depiction of a bright and delicate star. Harmonized with the restaurant’s interior design and accompanied by a custom, somewhat “Grecian” typeface, Zohara’s brand exudes a clean aesthetic without losing its sense of culture and Mediterranean flavor.

 
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Featured Photographer - Noah Fecks and Nick Caito