Inspired by the outdoor cafe culture of Lyon and Paris, Àvert Brasserie emanates a classic French bistro feel thanks to its creative menu and interior design. From a branding standpoint, we felt as though Àvert—one of the DORO Restaurant Group’s many endeavors—required an equally evocative identity in order to drive home its sense of old-world European charm.
To do so, we began by brainstorming ways in which Àvert’s patterned decor could be subtly incorporated into the brand itself. Opting for a contemporary typeface and simple color palette, we kept these elements current and clean for the purpose of balancing out the restaurant’s quaint aesthetic. As always, a solid session of professional photography really helped to emphasize the restaurant’s commitment to quality ingredients, welcoming environment, and exceptional service.