Graphic of The Blue Duck logo, highlighting the contrast between the clean, modern typography and the whimsical duck illustration and handwritten accents, creating a playful and approachable brand aesthetic.

The Blue Duck

Hey, quick question––Have you ever… seen a blue duck? Inspired by the iconic scene from the 1995 film Billy Madison, The Blue Duck is a witty, self-aware, and playful take on the modern-Americana bar scene. We developed a visual system deeply inspired by Billy’s renowned kindergarten capstone: a scribbly and wonky illustration of a blue duck. Modern design sensibilities coupled with an off-beat, playful illustration style reminiscent of “crayons in art class” creates the perfect balance of class and sass.

Graphic design showcasing a scene with ducks in water, combined with The Blue Duck logo using a script font, highlighting the brand's connection to nature and its relaxed, approachable style.
Photo of two paper shopping bags highlighting The Blue Duck branding through typography, illustration, and color accents, demonstrating the brand's visual identity on packaging.
Animated transitions between illustrative duck graphics for The Blue Duck brand.
Close-up image of two overlapping Blue Duck Tavern coasters, showcasing the brand's logo and playful handwritten text against a blue and white color scheme.
Image of a page filled with scribbles and diverse hand-drawn illustrations, including a duck, food items, and various objects, showcasing a whimsical and informal artistic style.
Graphic of sketched icons highlighting different culinary and beverage elements, emphasizing the casual and hand-crafted aesthetic through line art and a limited color palette.

And TBH...

For a brand heavy in wit and charm, we needed a typeface that could keep up. We created a set of 200+ custom letterforms and symbols to emphasize The Blue Duck’s eccentric attitude.

Client

Location

New London, CT

Industry

Restaurant

Services Completed

Brand Identity
Art Direction
Packaging
Illustration
Digital Assets
Brand Collateral & Apparel

Photography

Concepts

No items found.
Graphic displaying different logo and mark designs for The Blue Duck, emphasizing the interplay of typography, illustration, and color to create a cohesive yet diverse brand representation.
Photo of multiple matchboxes featuring The Blue Duck branding through typography, illustration, and color accents, demonstrating the brand's playful and recognizable aesthetic on packaging.
Image of multiple Blue Duck stickers showcasing variations in logo, illustration, and shape, highlighting the brand's diverse visual identity on a small-scale format.
Image of the phrase "AND tbh" in a casual, handwritten style, set against a solid orange background with small duck footprints.
Photo of a character set design sheet, emphasizing the hand-crafted aesthetic of the custom font through sketched letterforms, numerals, and phrases, revealing the thought process behind the typeface creation.
Image of the word "DRINKS" in a bold, handwritten style, underlined with a textured line, set against a solid purple background.

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