Zohara

Meaning “Of Light or Splendor”, Zohara illuminates the central Connecticut restaurant scene and showcases the bright flavors of the Mediterranean. The star symbol featured throughout the brand represents light, tying in the meaning of the name. Paired with the teal and orange color palette, along with the subtle tile pattern, the brand identity offers a refined peek into the Mediterranean.

Of Light or Splendor

Supporting local farms and educating patrons about Mediterranean cuisine, Zohara brings light and connection to the West Hartford community. The menu features a glossary, defining and explaining key Mediterranean dishes, ingredients, and cooking techniques utilized in their kitchen, making the cuisine and experience enjoyable for all.

Expanding their partnerships, Zohara collaborated with Blank. Vodka. We saw this as a perfect opportunity to create a label that was uniquely Zohara’s. The grainy texture and muted colors that make up this Mediterranean landscape create a story and visual that jump off the shelf.

Client

Doro Restaurant Group

Location

West Hartford, CT

Industry

Restaurant

Services Completed

Brand Identity
Brand Voice
Social Media Management
Art Direction
Brand Collateral & Apparel
Digital Assets
Website Design

Photography

Concepts

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