Zohara

Meaning “Of Light or Splendor”, Zohara illuminates the central Connecticut restaurant scene and showcases the bright flavors of the Mediterranean. The star symbol featured throughout the brand represents light, tying in the meaning of the name. Paired with the teal and orange color palette, along with the subtle tile pattern, the brand identity offers a refined peek into the Mediterranean.

A view into a restaurant's open kitchen, showing staff working and preparing food. Copper pendant lights hang above a counter where a person wearing a t-shirt with the phrase 'Of light or splendor' stands with their back to the viewer.

A view of the Zohara storefront through a large glass window. The restaurant's name, 'ZOHARA,' is prominently displayed in white lettering on the glass, with a small star above the 'A'.

A close-up shot of a tall glass filled with a vibrant pink cocktail. The drink is garnished with a lemon slice and a straw. In the background, you can see the Zohara menu and plates of food.

A visually appealing tropical cocktail in a textured glass, garnished with a dried pineapple wheel. The composition highlights the drink's color and texture against a wooden table.

A dark blue Zohara menu stands upright on a bar counter, surrounded by glassware, bottles of alcohol, and other bar equipment.

Of Light or Splendor

Supporting local farms and educating patrons about Mediterranean cuisine, Zohara brings light and connection to the West Hartford community. The menu features a glossary, defining and explaining key Mediterranean dishes, ingredients, and cooking techniques utilized in their kitchen, making the cuisine and experience enjoyable for all.

Expanding their partnerships, Zohara collaborated with Blank. Vodka. We saw this as a perfect opportunity to create a label that was uniquely Zohara’s. The grainy texture and muted colors that make up this Mediterranean landscape create a story and visual that jump off the shelf.