Animated GIF showcasing the "Bastone!" logo with a vibrant red background. The logo elements dynamically appear, disappear, and change color, ending with a playful stacked effect.

Bastone

Inspired by the Ace of Clubs in traditional Italian playing cards, Porchetta Group's wine-focused mozzarella bar featuring hand-made pastas & craft cocktails pays homage to the card set through pattern and the playful use of mirrored images.

A photo of the Bastone restaurant storefront. The restaurant name is displayed in large, illuminated red letters on a metal frame structure above the entrance. The building has a modern design with large windows and a brick facade.
Photo of the Bastone! Mozzarella Bar interior, featuring a stylish bar area with hanging meats, cheeses, and inviting seating.
The "Bastone!" logo in red text with gold exclamation points. The logo is stacked vertically with a slight offset, creating a dynamic visual effect.
A logo featuring a stylized, ornate illustration on a vibrant red background. The word "BASTONE!" is displayed in white text in front the illustration.
A close-up photo of a chef's hands skillfully shaping and cutting fresh mozzarella cheese on a wooden board. The chef wears a t-shirt emblazoned with the "Bastone! Mozzarella Bar" logo, highlighting the brand's focus on artisanal cheesemaking.
A photo of a charming outdoor dining area with a white brick wall. Two vertical planters with lush greenery hang on the wall. A round table with four red and white striped chairs is set for a meal. Sunlight casts dappled shadows on the patio, creating a warm and inviting atmosphere.

Ace of Clubs

Owner and chef Pat Pascarella’s grandfather used to play cards with the family after every get together and and his favorite card was the ace of clubs: the “bastone”. He would slam it down on the table whenever he won “Il Bastone!” We combined the meticulous yet organic nature of hand-made pasta with classic Italian playing cards to create a visual system that feels inviting and familiar with a little edge.

Client

The Porchetta Group

Location

Atlanta, GA

Industry

Restaurant

Services Completed

Brand Identity
Brand Strategy
Art Direction
Website Design
Brand Collateral & Apparel

Photography

Concepts

No items found.
A visual representation of three distinct logo variations for "Bastone! Mozzarella Bar." The logos showcase a range of styles, from a circular design with a clover symbol to a simple, bold font with location details, and a minimalist "B" with an exclamation point. This collection demonstrates the versatility of the brand's visual identity.
A digital illustration of a vintage-style postcard. The front features a retro photograph and the "Bastone!" logo in a circular frame. The back includes a traditional postcard layout with spaces for writing and the brand logo.
A photo of a modern and inviting Bastone interior. The space features a mix of wooden tables and chairs, with large windows that bring in plenty of natural light. The walls are white brick, and there are hanging plants and decorative lighting fixtures adding warmth and character.

Have a project?  Let's get to work!