A textured background of dark, almost black, pasta nests. Overlayed is the Porchetta Group logo.

The Porchetta Group

Renowned Chef Pat Pascarella approached Box 8 Creative when he owned Bar Sugo in Norwalk, CT to redo his brand in 2014. After selling his first restaurant, Chef Pat relocated to Atlanta, GA to take over the culinary scene down south. He opened The White Bull, a high-end farm-forward Italian restaurant and found huge success. From there, he opened Grana (three locations and growing), Bastone, and Alici, and the Porchetta Group was officially formed.

The Porchetta Group logo features central side view of a pig's head encircled by text and flanked by two stylized winged pigs, against a solid vibrant red background.

Spreading Their Wings

Chef Pat has worked with Box 8 Creative to thoughtfully develop all of these brand identities and launch a restaurant group that’s aiming for Michelin Star recognition. Along the way, we’ve created custom collateral for each of the brands that have made these concepts stand out in Atlanta and on social media.

Beyond just their main concepts, Box 8 has built out visuals for pop-ups, podcasts and more, helping The Porchetta Group grow to where they are now.

Client

The Porchetta Group

Location

Atlanta, GA

Industry

Restaurant

Services Completed

Art Direction
Brand Identity
Illustration
Website Design

Photography

Bold and playful promotional art for "Salt Your Pasta Water with Pat Pascarella." This graphic features a stylized close-up portrait of Pat wearing a black cap with the word "Pasta" embroidered in white. He is holding a red fish in his mouth, creating a memorable and unique visual that highlights the cooking advice of salting pasta water.
A repeating pattern of Pat Pascarella wearing a black "Pasta" cap and stylized red fish.
A bold red pattern displays repeating illustration of Pat Pascarella adorned with a black hat labeled "PASTA."

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