Concourse Park
Inspired by the proximity to Pratt & Whitney, the brand identity focuses on aerospace. Concourses are defined as the large open areas in airports and are “often located where many paths or hallways meet.” This sentiment embodies a sense of community and togetherness, perfect for a campus of living spaces.
Campus Living
Named after notable engine productions & advancements, the building names reflect the aerospace-inspired brand identity. Ensuring even the smallest of details utilize aerospace themes creates a strong brand identity and presence within the spaces and allows its tenants to immerse themselves in the history and inspiration of Pratt & Whitney.
