The Highrailer

Inspired by the iconic Amato’s Toy Store, The Highrailer arrives to New Britain bringing vibrancy, energy, and youth. Through modern vintage-inspired design sensibilities and a nod to old-school toy packaging, The Highrailer offers ‘New-Fashioned’ living for those young at heart.

New-Fashioned Living

The Highrailer, known as a type of hobbyist who took the more serious approach of building realistic train layouts opposed to those who set up a loop of track on a table. Amato’s Toy Store was most known for their sale and service of model trains. This name represents a single story and pays homage to the legacy of Vincent Amato and the tight-knit community he built in New Britain.

When Vincent Amato was 14 years old, he dreamed of being a pilot. Of course, he was too young to actually fly planes, so he did the next best thing: he started building models. That same year, he saved up $150 and asked his father who owned an appliance and plumbing store if he could begin selling model planes. That was the beginning of his over 70-year career in the hobby and toy business. Mr. Amato believed that hobbies enrich people’s lives and that he has never stopped playing because of them.

“You live longer, healthier, and happier with a hobby."

Client

JASKO Development

Location

New Britain, CT

Industry

Apartment Living

Services Completed

Brand Strategy
Brand Identity
Naming
Interior & Exterior Signage
Digital Assets
Interior Art Curation

Photography

Concepts

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