Giv Coffee
Located in Canton, CT, Giv Coffee is a wholesale roaster that seeks to share its passion for artisan coffee and philanthropic business practices with the global community. Giv Coffee is steadfast in its mission to utilize coffee's global influence to bring about positive change in the international coffee communities, coffee consumers, and the lives of those in need.
Packaging the Story
When sourcing green coffee, the Giv team personally visit the local farms and will even name the roasts after the farmer’s themselves. Our goal with this rebrand was to create a powerful packaging system that could effectively embody their brand values.
The challenge we faced was differentiating between dozens of roasts while using a single bag design. Our solution involved a series of animal icons, each representing the green coffee’s country of origin.
