Customers eating ramen at a wooden table with red and black bowls, glasses of water, and with the word "MECHA" overlaid.

Mecha Noodle Bar

At Mecha Noodle Bar slurping is not only unavoidable—it’s encouraged. Home to what their team describes as “Asian soul food,” Mecha offers their own take on Asia’s most comforting plates. From Vietnamese Pho to Japanese Ramen, the menu is a melting pot of some of the best Southeast Asian cuisine.

Animated graphic showcasing the Mecha Noodle Bar logo, transitioning between different versions to create a dynamic and evolving visual identity.
Circular logo for Mecha Noodle Bar, featuring a stylized geometric icon resembling a bowl and chopsticks, encircled by the text "MECHA NOODLE BAR" and "SLURPING ENCOURAGED" in a bold, sans-serif font, set against a dark blue background.
Vertical, typographic logo for MECHA, featuring the letters stacked in a bold, geometric sans-serif font with a unique, slightly irregular structure, set against a clean white background. The letters are a vibrant orange.
Close-up of a Mecha Noodle Bar employee wearing an orange branded t-shirt and a necklace, holding two takeout containers featuring the restaurant's logo and stylized wave pattern.
Angled view of the Mecha restaurant exterior, highlighting the dimensional, orange logo signage mounted on a gray brick facade with contrasting orange trim.
Close-up of a hand holding a clear plastic cup filled with a mango-flavored boba drink, showcasing the layered texture of the beverage with tapioca pearls at the bottom and the brand's repeating logo design on the side.

Slurping Encouraged

When Mecha came to Box 8, they had one location, a well-established brand, and big dreams of expansion. But in order to grow, they felt as though they needed a stronger, modern brand that would easily translate across numerous locations. Honoring the fact that the Mecha menu is a blend of several different Asian influences, we were careful not to draw our inspiration from one particular source. Instead, we created an identity entirely their own. Since working with us, Mecha has found great success in opening 10 total locations with the goal of expanding even further.

Client

Location

Connecticut, Denver, CO, Washington, DC, Columbus, OH, and Boston, MA

Industry

Restaurant

Services Completed

Brand Identity
Art Direction
Illustration
Packaging
Website Design
Digital Assets
Brand Collateral & Apparel
Print Materials

Concepts

No items found.
Stylized overhead shot of a culinary spread from Mecha Noodle Bar, showcasing their signature ramen, flavorful side dishes, and branded newspaper with the headline "EAT JUSTICE," all arranged on a rustic wooden table.
Visual representation of the Mecha Noodle Bar logo design process, illustrating how individual letter icons combine and transform to create the complete and distinctive brand mark.
Stylized line art illustration of a seated, waving lucky cat (Maneki Neko) with a contrasting orange collar and a yellow oval coin featuring the word "HEY," set against a solid orange background.
Mecha Noodle Bar's Instagram profile, highlighting their visual branding through logo and profile picture choices, along with key information about the restaurant, including location, phonetic pronunciation, and links to their website and other platforms.
Laptop displaying the Mecha Noodle Bar website, showcasing its vibrant design with bold typography, playful illustrations, and a collage-like layout, set against a background of stylized record sleeves.
Angled view of several mockup screens showcasing Mecha Noodle Bar's brand guidelines, including logo variations, color palettes, typography, imagery styles, and social media applications.

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