Sherkaan

Tasked with Ankit Harpaldas’ vision to reintroduce Indian cuisine in an approachable way, our team worked to create a visual system for Sherkaan: an American-style Indian restaurant serving a contemporary menu of craft cocktails paired with Central and South Indian street snacks. We developed a bold and flavorful brand system that channels the vintage spirit of Indian street carts, signage, trucks, and rickshaws.

Flat lay design showcasing Sherkaan Indian Street Food's visual identity: a minimalist logo, a vibrant menu cover featuring a stylized tiger, and artfully arranged dishes demonstrating the restaurant's culinary offerings.
Dynamic, all-over print design showcasing Sherkaan Indian Street Food's branding elements: multiple logo variations, leaping tiger graphics, and playful taglines, creating a vibrant and energetic visual texture.
Outdoor restaurant signage for Sherkaan, featuring logo and illustration.
Flat lay style photograph showcasing the design of Sherkaan Indian Street Food's menu. The teal cover features a striking, stylized illustration of a leaping tiger in black, positioned dynamically to draw the eye, with the tagline "totally bindass" in a playful font.
 Open menu for Sherkaan restaurant, featuring cocktails and a tiger illustration.
Image capturing a diner engaged with a menu, highlighting the design and layout of the menu pages as well as the ambiance of the restaurant setting.

Totally Bindaas

Hand-drawn and depicted in a variety of vibrant colorways, our tiger illustration was crafted over a multitude of designs. The final illustration manages to consistently carry the momentum of the brand throughout a variety of print and digital materials.

Education is at the core of Sherkaan's mission, as such a glossary was built out to explain the culture behind the food they serve. It's not an in-group spot.

Trendy and cool, universally understood, and just a little bit nostalgic, Sherkaan offers a real sense of authenticity without losing touch with its youthful demographic. It's totally bindaas.

Client

Location

New Haven, CT

Industry

Restaurant

Services Completed

Brand Identity
Art Direction
Naming
Illustration
Brand Collateral & Apparel
Packaging

Concepts

No items found.
Graphic design composition featuring a circular coaster with a portrait illustration and a bold typographic treatment of the tagline "Totally Bindaas."

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