Pho Vietnam
Located in Danbury, Connecticut, Pho Vietnam is a family-owned restaurant that features authentic Vietnamese dishes. Paying homage to the well-known “mom and pop shop” aesthetic, our team created a visual identity that feels approachable and celebratory through the use of playful illustrations and copywriting. Vibrant and full of energy, the Pho Vietnam brand exudes the feel-good comforts of home cooking with a modern and lively flair.
Pho Around
The brand messaging is warm and welcoming with a little bit of cheekiness. Phrases such as "Your Friendly Neighborhood Noodle Shop" emphasize the family-owned, all-are-welcome aspect of the business, while phrases like "Pho Around and Find Out" add a bit of humor and word play, adding to the casual setting of the restaurant.
Paired with light-hearted illustrations and a vibrant color palette, the brand identity creates a happy, enjoyable experience parallel to the warmth and joy pho brings. A full belly is a happy belly.
