Circular icon featuring a steaming bowl of noodles and chopsticks, with the text "Slurping Encouraged" arcing around the top. Stylized sun rays emanate from the bowl, suggesting a circular, clockwise motion and warmth.

Pho Vietnam

Located in Danbury, Connecticut, Pho Vietnam is a family-owned restaurant that features authentic Vietnamese dishes. Paying homage to the well-known “mom and pop shop” aesthetic, our team created a visual identity that feels approachable and celebratory through the use of playful illustrations and copywriting. Vibrant and full of energy, the Pho Vietnam brand exudes the feel-good comforts of home cooking with a modern and lively flair.

Pho Vietnam restaurant exterior with signage and awning.

Stylized overhead shot of a Vietnamese food spread, showcasing the culinary offerings of Pho Vietnam alongside their branded materials, such as menus, coasters, and chopsticks, emphasizing a modern and inviting dining experience.

Pho Around

The brand messaging is warm and welcoming with a little bit of cheekiness. Phrases such as "Your Friendly Neighborhood Noodle Shop" emphasize the family-owned, all-are-welcome aspect of the business, while phrases like "Pho Around and Find Out" add a bit of humor and word play, adding to the casual setting of the restaurant.

Paired with light-hearted illustrations and a vibrant color palette, the brand identity creates a happy, enjoyable experience parallel to the warmth and joy pho brings. A full belly is a happy belly.