RAW*
RAW* “defaces” the traditional, stuffy oyster experience by reimagining raw bars into something more daring. By juxtaposing the beauty of oysters and the alternative nature of underground night clubs, RAW* is equal parts fancy and edgy, making the next place to be for seafood.
I Like it Raw
The brand icon, the asterisk, is generally used on restaurant menus to denote the Consuming Raw Food warning. An asterisk is a beautiful shape but when interjected into a word it makes that word look censored, suggestive, and a little inappropriate.
The asterisk is pretty but also adds edge and attitude. Coupled with dripping paint and images of the sea God, Poseidon, the visual direction for RAW* is daring, wet, and… raw.
