Image of the Brit's interior, emphasizing the eclectic design with its mix of textures, colors, and materials, including a statement elevator, plush velvet seating, and a geometric floor pattern, creating a visually engaging and stylish environment.

The Brit

An urban oasis in the heart of New Britain, The Brit brings 107 apartments to the "Hardware City". We created a vintage wordmark and energetic iconography inspired by the city's industrial, Americana roots. Equal parts old and new, The Brit welcomes New Livin’ to Hard-Hittin' New Britain.

Billboard advertisement for The Brit featuring the logo, website, phone number, and "Hello New Livin'" text, set against a dark background with a textured frame.
Animated logo sequence for The Brit, showcasing variations in design.
Image of multiple business cards for The Brit, showcasing variations in color, layout, and branding elements, including the logo, contact information, and tagline ("Hello New Livin'").

New Britain Proud

New Britain Citizens are proud to be so. The goal with The Brit is to emphasize that through bold, proud type and messaging. Living at The Brit ignites and reinforces that feeling and the brand visuals strongly support that.

Client

JASKO Development

Location

New Britain, CT

Industry

Apartment Living

Services Completed

Brand Strategy
Brand Identity
Naming
Interior & Exterior Signage
Digital Assets

Photography

Concepts

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Graphic design for The Brit highlighting the combination of symbolic flags, geometric lightning bolts, and decorative floral motifs, creating a visually rich and distinctive brand representation.

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