The Brit

An urban oasis in the heart of New Britain, The Brit brings 107 apartments to the "Hardware City". We created a vintage wordmark and energetic iconography inspired by the city's industrial, Americana roots. Equal parts old and new, The Brit welcomes New Livin’ to Hard-Hittin' New Britain.

New Britain Proud

New Britain Citizens are proud to be so. The goal with The Brit is to emphasize that through bold, proud type and messaging. Living at The Brit ignites and reinforces that feeling and the brand visuals strongly support that.

Client

JASKO Development

Location

New Britain, CT

Industry

Apartment Living

Services Completed

Brand Strategy
Brand Identity
Naming
Interior & Exterior Signage
Digital Assets

Photography

Concepts

No items found.

Related Projects

Apartment Living
View project

The Strand

The memory of the Strand Theater lives on.
Apartment Living
View project

The Highrailer

The Iron Horse of New Britain.
Back to All Work

Previous

Next

Have a project?  Let's get to work!

Contact Us