The Byline
Referencing the rich history of writing, publishing, and typewriter production in the Greater Hartford / West Hartford area, the name “The Byline” pays homage to the sentiment of new chapters, new stories, and new beginnings.
The Beginning
A byline is defined as the beginning line of a story, article or good that addresses the writer’s name. For most, a new apartment means a new beginning. By utilizing design sensibilities and references of this, the brand identity creates an environment encouraging new beginnings or the turning of a new chapter.
The primary icon pulls inspiration from the very first American dictionary cover, while the other brand marks are reminiscent of common book publishing brand marks.
