Alici

With a focus on Mediterranean cuisine, Alici’s coastal Italian menu features a wide range of oysters, seafood, and house-made pasta. Named after one of the Amalfi Coast’s famous exports, the anchovy, Box 8 drew inspiration from the undeniable silliness of the anchovy’s large eyes and ridiculous smirk. Coupled with the thoughtful, hand-crafted nature of the cuisine, this gave way to an identity system full of bright, coastal colors and charming, hand-drawn illustrations.

Shuck It

We gave Alici a confidently bold, and sometimes brash, voice equipped to drown you in seafood puns in order to create a unique personality for the brand. Through its energetic visual language and unapologetic messaging, Alici is able to make waves in an otherwise stuffy sea of oyster bars.

Client

The Porchetta Group

Location

Atlanta, GA

Industry

Restaurant

Services Completed

Brand Identity
Illustration
Art Direction
Website Design
Print Materials

Photography

Concepts

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