Photo of arranged sardines showcasing Alici's branding, emphasizing the combination of realistic food photography with whimsical line art.

Alici

With a focus on Mediterranean cuisine, Alici’s coastal Italian menu features a wide range of oysters, seafood, and house-made pasta. Named after one of the Amalfi Coast’s famous exports, the anchovy, Box 8 drew inspiration from the undeniable silliness of the anchovy’s large eyes and ridiculous smirk. Coupled with the thoughtful, hand-crafted nature of the cuisine, this gave way to an identity system full of bright, coastal colors and charming, hand-drawn illustrations.

Image of a three-panel Alici menu design featuring a clean layout, custom typography, playful fish illustrations, and a bright yellow background, showcasing the restaurant's offerings and brand aesthetic.
Image of the Alici website displayed on a laptop screen, showcasing the clean layout, playful fish illustrations, and brand messaging, highlighting the restaurant's online presence and visual identity.
Image of Alici marketing collateral, including menus and business cards, showcasing the brand's logo, playful illustrations, and a consistent visual identity across different formats.
Image of two Alici menus showcasing a clean layout, custom typography, playful fish illustrations, and a light color palette, highlighting the restaurant's offerings and brand aesthetic.
Image of three decorative Alici plates showcasing distinct designs with intricate patterns, vibrant colors, and the brand logo.
Image of two enamel keychains featuring the phrase "Down to Shuck" and a variation "A Shuck It," showcasing a playful design with contrasting colors and a nod to oyster shucking.

Shuck It

We gave Alici a confidently bold, and sometimes brash, voice equipped to drown you in seafood puns in order to create a unique personality for the brand. Through its energetic visual language and unapologetic messaging, Alici is able to make waves in an otherwise stuffy sea of oyster bars.

Client

The Porchetta Group

Location

Atlanta, GA

Industry

Restaurant

Services Completed

Brand Identity
Illustration
Art Direction
Website Design
Print Materials

Photography

Concepts

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