Alvarium is the Latin term for beehive, and they lean heavily into hive imagery. Our challenge was to build a unique identity while maintaining Alvarium Brewing’s current brand equity. For the coffee concept, we wanted to develop a narrative that ran parallel to the hive imagery. We showcased a number of mood boards during the research phase, each with a different aesthetic to complement their current brand’s design elements. They featured organically drawn typography, honey-themed colors, and playful illustrations.

Our solution for the unique narrative was a series of bears "Raiding the Hive" with the delicious coffee Alvarium produces as the reward.