Dom's
Dom's Coffee was a successful European-style coffee shop in Farmington Valley that wanted to expand by adding a creamery and cheese shop, but they needed a cohesive, recognizable brand to bring it all together. They wanted their brand to reflect a minimalist, modern, European, clean look.
European Flexibility
The challenge in this project was creating a strong wordmark that unified the concept as they expanded into their sub-brands. The result was an ultra-condensed modern serif with sharp, angled embellishments. Exciting colors are used to differentiate the sub-brands paired with mono-line iconography.
When launching the creamery, we were tasking with designing a single pint container with a flexible label system. Our solution was a system that marries practicality with personality. Utilizing a high-contrast black container, we created a labeling system that could adapt to the ever-changing landscape of flavors. By using clear labels for the flavors, Dom's was able to print product labels in house based on their needs in real time.
