By pairing simplistic and referential design sensibilities with playfully honest copywriting, we were able to create a brand that felt timelessly Italian and loaded with personality.

Brought to you by Grana & The Porchetta Group, Atlanta’s own down & dirty, unapologetically “Italian as F***!” take on the traditionally New York festival of San Gennaro. Our team created a playfully clever approach that “defaces” the traditional and rethinks what it means to celebrate loudly.

Combining revered imagery of Saint Gennaro with something a little more… raw, we’ll say, we were able to give our brand mascot a facelift––bringing him into the modern-day vernacular. Playful nods to street graffiti and iconic food cart signs gives this concept a uniquely modern and youthful perspective on an age-old tradition.