DOM’S

Coffee, ice cream, cheese.

Dom's Coffee was a successful European-style coffee shop in Farmington Valley that wanted to expand by adding a creamery and cheese shop, but they needed a cohesive, recognizable brand to bring it all together. They wanted their brand to reflect a minimalist, modern, European, clean look.

The challenge in this project was creating a strong wordmark that unified the concept as they expanded into their sub-brands. The result was an ultra-condensed modern serif with sharp, angled embellishments. Box 8 used exciting colors to differentiate the sub-brands paired with mono-line iconography.