He-Be

Blended resilience.

The quest for everlasting vitality stretches back in time, from ancient Greece to explorer Ponce de Leon’s search for the Fountain of Youth.

When developing the concept for the brand, we wanted the primary symbol to represent the fountain of youth. The result was a three-tiered mark, its elements stacked on top of one another, to symbolize a fountain shape—a nod to the brand’s commitment to revitalizing customers’ lifestyles. Modern and minimal design sensibilities paired with vibrant and lively illustrations give the brand a sense of honesty, purity, and transparency–– creating a visual system that feels quality, approachable, and trusted.