Located in Danbury, Connecticut, Pho Vietnam is a family-owned restaurant that features authentic Vietnamese dishes. Paying homage to the well-known “mom and pop shop” aesthetic, our team created a visual identity that feels approachable and celebratory through the use of playful illustrations and copywriting. Vibrant and full of energy, the Pho Vietnam brand exudes the feel-good comforts of home cooking with a modern and lively flair.