The Blue Duck
Playful bar & kitchen.
Hey, quick question––Have you ever… seen a blue duck?
Inspired by the iconic scene from the 1995 film Billy Madison, The Blue Duck is a witty, self-aware, and playful take on the modern-Americana bar scene. We developed a visual system deeply inspired by Billy’s renowned kindergarten capstone: a scribbly and wonky illustration of a blue duck. Modern design sensibilities coupled with an off-beat, playful illustration style reminiscent of “crayons in art class” creates the perfect balance of class and sass.
For a brand heavy in wit and charm, we needed a typeface that could keep up. We created a set of 200+ custom letterforms and symbols to emphasize The Blue Duck’s eccentric attitude. Take a nostalgia trip back to your high school notebook and imagine the perfect typeface that cleverly combines angst and pep: we call it Seventeen Forever.
