Hop Culture

Great beer grows here.

While the brand’s primary logo is clean and modern in design—a nod to its namesake's play on "pop culture"—the mark is simultaneously bucolic and warm, visually representing a real sense of handiwork and a genuine love for the craft. As Hop Culture prepared for its Spring 2019 grand opening, our team worked to create a variety of fully custom collateral items aimed at spreading brand awareness right from the get-go. From snapbacks and t-shirts to growlers and keg collars, branded swag undoubtedly helped kick things off, as did Box 8's comical influence on the beer naming and labeling process.