Using a from-scratch approach to crafting wood-fired Neapolitan pies, handmade pastas, and traditional Italian specialties, Grana brings the robust "peasant cooking" of southern Italy to Atlanta, Georgia. Inspired by Chef Pat’s family matriarchs, our team created a visual system that honors simplicity –– a feeling of elevated comfort where “the classics” are left untouched. By pairing simplistic and referential design sensibilities with playfully honest copywriting, we were able to create a brand that felt timelessly Italian and loaded with personality.