Benjamin Franklin was one of the influential diplomats that aided in the transport of old-world recipes from France to America. After researching his history, our team was inspired by the mystery of his pseudonym Silence Dogood. We developed a brand narrative that these transported, old-world recipes are being showcased with a modern, American twist at The Benjamin and The Red Door (their event space), making the everyday guest feel as though they are uncovering an exclusive invitation to a Secret Society Dinner Party.

The brand’s iconic key mark (drawn from the windows of the door of The Red Door) and keyhole speak to this sense of mystery while working in tandem to highlight one another, drawing attention to both the restaurant and the event space. Imagery of victorian dinner parties and elegant balls coupled with modern design sensibilities sets the perfect stage for this modern American, French-inspired restaurant and bar. Elevated with a touch of mystery, the brand invites guests to “uncover the world” of The Benjamin and The Red Door, keeping them coming back for more.