RAW* “defaces” the traditional, stuffy oyster experience by reimagining raw bars into something more daring. By juxtaposing the beauty of oysters and the alternative nature of underground night clubs, RAW* is equal parts fancy and edgy, making it the next place to be for seafood.

The brand icon, the asterisk, is generally used on restaurant menus to denote the Consuming Raw Food warning. An asterisk is a beautiful shape but when interjected into a word it makes that word look censored, suggestive, and a little inappropriate. The asterisk is pretty but also adds edge and attitude. Coupled with dripping paint and images of the sea God, Poseidon, the visual direction for RAW* is daring, wet, and… raw.