The White Bull

Farm-forward Italian.

Farm-forward and inspired by Ernest Hemingway in spirit, namesake, and decor, The White Bull leaves guests curious and compelled to experience the underlying story behind this restaurant. Having once referred to a blank page as “The White Bull,” the novelist’s metaphor became the inspiration behind Chef Pat Pascarella’s thrilling opportunity to start fresh in the culinary world.

We chose to depict “The White Bull” in a custom, hand-drawn script using a simple black marker. By studying the forms, line weight, and flow of the novelist’s own signature, we were able to illustrate the restaurant’s name as if it were inscribed by Hemingway himself. Paired with classically-styled patterns and antique-looking marks, our team was able to create a subdued yet alluring visual system that leaves guests hungry for more.